Tag: digital marketing
AlgoRhythm is now a toddler agency
It is bonkers that AlgoRhythm is now in its 5th year!
I describe myself as an accidental agency founder, because it’s totally true. I set-up a consultancy in 2018 and structured it as a limited company and before I knew it, I was charging clients for ‘the doing’ as well as ‘the thinking’ and asking my co-founder and wife, to leave her high paced job in Hyde Park property lettings to run the finances and credit control.
Next on my agenda, was convincing my now business partner, Paul Court, to join the agency and run the PPC and Paid Social teams. It took me a year, but I wore him down and we rebranded as an agency and stepped out into the world.
I wanted a brand that reflected our left brain and right brain thinking – we love the data, but we also love being creative and that’s where Algo (left brain) and Rhythm (right brain) comes from. With a brilliant bit of creative direction from our pal Ips, who is now working on some of the biggest movies and TV Show campaigns, our office mates, Bunker Creative took Digital Agency Rebels to the next level and we had an agency brand and website that truly represents who we are and how we think.
We hit our terrible two’s during the pandemic, which was excellent timing as 60% of our client base pretty much stopped trading until we came out of the first lockdown. The agency, like a lot of others I am sure, became a bit of a problem child.
Fast forward a couple of years, and year 4 saw 83% YoY growth (and was our biggest year even pre-pandemic!) I am so proud of the team and what we have achieved and the amazing client base we have built in that time. If I look back over the 4 years, the stats blow my mind for a small, boutique agency claiming to be Digital Agency Rebels.
We’ve invested £10m in media spend and driven £65m in revenue sales for e-commerce clients and thousands of leads for our tech and B2B clients. We’re now ready for our next stage of growth and that means aligning our strategy and processes with growth in mind.
One of the first big changes, and I am delighted to announce it, is that Paul Court is now Managing Director of AlgoRhythm. A much deserved promotion for an outstanding business partner and means Paul can focus on the day to day running of the business and I can focus on working on the business.
We’re still on the tools, Paul running PPC and paid social and building out and deploying campaigns and myself, focusing on the SEO consultancy and business development. I’ve coined the job title (or nicked it, I’m not sure) CSEO.
We’ve always been proud to sit in pitches and state that we don’t send in the A Team then hand the work over to the B Team. We couldn’t even if we wanted to, we are too small! The good thing about smaller, founder-led agencies is the founders can’t go anywhere!
So here’s to the next few years and I am sure before we know it, we will have a teenager agency on our hands with all the fun and learnings that comes from that stage!