Are you prepared for Black Friday and Cyber Monday?
Don’t worry if you’re not prepared! We’ve got you covered. Here’s a few strategies that could help you this season.
We’ve only got a few weeks left until Black Friday and Cyber Monday and if you haven’t already got a plan NOW is the time to do it. Get your creative theme in order, it is great to see consistent content whether it be the colour scheme or text. It’ll make it easier for customers to recognise your ads. Using platforms like Canva can be an easy way to create templates or find templates for the team to use.
Make sure your content has an edge of urgency and excitement for shoppers to get in early and buy your products. Consumers will already be on the hunt for deals so messaging is
Key! While the percentage off on products might not always be your choice it’s best to go BIG otherwise it could get lost in the noise of all other promotions such as if the company is doing 70% yours is 20% off, it’s likely to go unnoticed.
PLT did a fantastic job of hitting those big promotional percentages and excitement with new lines dropping every hour. They even took their own spin on Black Friday and renamed it Pink Friday to run with their brand image.
- Make it Fun!
This time of year is full of excitement and festivities, why not make it fun by doing engaging content such as daily offers or spin the wheel for deals. Customers are more likely to purchase content after having engaged with content as brand trust and loyalty was nurtured.
- Loyal Customers and Lead Generation Exclusivity
This season is great for gathering up leads by advertising exclusive first access to content before Black Friday or Cyber Monday sales. Make sure to give yourself enough lead time to gather emails and prepare which content you’ll give them first access to. This applies to giving first access to VIP members or your newsletter contacts to sales items or bundles.
Use your learnings from the last year to advertise on optimum platforms with the right audiences. Now is not the time to be testing out new strategies with large budgets.
- Abandoned Carts
Be sure to keep an eye on your abandoned carts and retarget those customers with pixels from your paid channels or through emails after Cyber Monday or Black Friday. These customers are still likely to convert, just keep building brand trust and use language that emotes a fear of missing out.
- Use All Available Platforms
Remember that your consumers can be found on multiple platforms online such as Google, Instagram, TikTok and Meta. Use that to reach as many people as possible using learned data and ad performance from the past year to fully optimise your seasonal campaign.