The Google Analytics apocalypse is coming…

…the time to upgrade is now! Are you ready?

With the looming (yet delayed) deprecation of the cookie and soon-to-be sunsetting of Universal Analytics, the way in which marketing teams operate, report and optimise their activity is about to go through a radical shift. I’ve witnessed firsthand how this impacts App tracking following the iOS 14 update from Apple and to be honest, adapting to a new reality is a bit of a shitshow.

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